Generally, Handyman Naperville IL completes a range of repair and maintenance tasks in both residential and commercial settings. If the work is more intricate, they may recommend a plumber or professional electrician to perform specialist work.
Photos showcasing your handyman skills are an excellent way to attract new customers and show off what you can do.
If you are a handyman, you need to identify your niche. Your niche is your area of expertise, and it can help you find more customers. You should also decide what types of services you want to offer. For example, you might want to focus on deck cleaning or electrical work. By focusing on a particular niche, you will be able to attract more customers and make more money.
You can start a handyman business on your own or partner up with another person. You should register your business with the local authorities. It is important to register your business because it will allow you to use a unique name for your LLC, logos, website, and uniforms. In addition, it will protect you from personal losses based on your company’s performance.
One of the best ways to get more clients for your handyman business is by promoting it online. You can create social media accounts for your business and post pictures of your work on these platforms. These photos will build trust and confidence in your clients, which will increase their chances of hiring you. In addition, you can also join local Facebook groups to promote your services.
Getting your handyman business listed in the local directory or newspaper is another way to get more customers. You should include a brief description of your services and a list of your qualifications. You should also include customer reviews and testimonials in your advertisement. Adding a photo of your work can also help you stand out from the competition.
In addition to promoting your business on social media, you should also invest in traditional marketing methods like printing flyers and letterbox drops. These tactics are inexpensive and can help you reach a wide audience. However, you should keep in mind that it may take a while before you see any return on your investment.
If you are looking for a reliable and affordable way to market your handyman business, consider using a trade marketplace or lead generation platform. These platforms connect you with real customers who are actively seeking handyman services. This can be a much better strategy than advertising your services broadly.
Brand your vehicle.
A popular image of a handyman is one who does the little things that keep houses in good working order, like caulking bathtubs or hanging pictures. While there are countless ways to earn money as a handyman, the satisfaction of helping people is often the main motivation for starting a business.
If you’re serious about scaling your handyman business, it’s important to make the business side as clear and organized as possible. To start, make sure you’ve established a unique business name—try an AI business name generator for some ideas—and have the appropriate licenses and insurance in place. It’s also important to set up a business bank account that will help you stay on top of your finances and prevent mixing personal with professional expenses, which is a huge pain at tax time.
Additionally, it’s a great idea to brand your vehicle so that customers can easily find you. You can do this by painting your car or van with your company logo and contact information or having it professionally wrapped. You can also get more visibility by listing your services on Thumbtack or HomeAdvisor and connecting with potential clients on social media. Finally, a comprehensive commercial auto insurance policy will protect your business in the event of damage to or loss of your work vehicles. This type of insurance typically includes personal injury protection and advertising injury protection, which cover libel, slander, or copyright infringement claims related to promotional materials that your business distributes.
Get more Google reviews.
A handyman is a jack of all trades, someone who can help with a variety of minor and major home improvement projects. Handymen often have no formal training or licensure, but instead, they rely on their accrued experience and know-how to work on everything from a clogged sink faucet to a shattered window pane. Some handymen find employment through construction companies or repair service firms, while others are self-employed and freelancers. Still, some handymen choose to pursue vocational training in specific fields like plumbing or electrical work.
Whether you’re looking to start your own handyman business or just want to improve your existing one, it’s important that you focus on customer service. Customers who are satisfied with your services will not only refer you to their friends and family, but they’ll also post positive reviews online. This can significantly increase your visibility and help you attract more customers.
There are a few ways to boost your handyman business’s reputation and get more Google reviews. The first is to ask for customer feedback after each project. This will give you a better idea of how your customers feel about your services and what you could do to improve them. It’s also important to build up your online profile by posting your work on social media. This will show potential customers that you’re reliable and trustworthy.
Another way to increase your online presence is to create a website for your handyman business. This will allow you to provide your contact information, services, and photos of past projects. Creating a website is also an excellent way to reach out to new clients, especially since many people are searching for handyman services online.
Lastly, consider using Google Local Services ads. This advertising strategy is similar to PPC, but it’s cheaper and allows you to target potential customers based on their location. This way, you can make sure that your handyman business is found when people are searching for services in your area. In addition, you can use this tool to test out different advertising methods to see what works best for your business.
Market your business.
Handyman businesses often rely on word of mouth to attract new customers. However, many people will only use the same handyman for repeat services, meaning that it’s important to market your business well and stand out from other handymen in your area. Here are some tips to help you do that:
Start by creating a website for your handyman business. This can include a bio, photos of past work, and contact information. You should also make sure to include your website address on all your marketing materials, including business cards. This will help potential clients find your website and learn more about your services.
Another effective marketing tool for a handyman is social media. Having an active Facebook, Twitter, and Instagram page can help you connect with potential customers and spread the word about your business. You should also share photos of your work on social media to establish trust with prospective clients.
In addition to promoting your online presence, you can also advertise your services through local classified ads. Post one general ad for your handyman business and create additional ads for specific services you offer, such as painting, door repair, or TV mounting. This allows you to appear in more relevant searches and demonstrates your expertise, which builds trust with potential customers. Be sure to update your ads regularly so that they are always fresh and prominent.
Ask your current customers for reviews, and consider offering incentives like a discount on their next service to encourage them to leave a positive review. Once you have a few good reviews, add them to your website and other marketing materials. People judge businesses based on the reviews they see, so it’s important to highlight your best work.
Networking with complementary businesses can also be a great way to grow your handyman business. For example, if you build relationships with realtors in your area, they may refer their home-buying clients to you for home repairs. Another great networking opportunity is hosting offline events, such as workshops or meet-and-greets, to attract potential clients.